Insights into what we do and why we do it

Measuring Video Performance: Four Common Pitfalls

Given the important role video now plays in marketing and internal communications, you’d think most organizations would have...

Video is a powerful tool for explaining your business. But harnessing the data-driven best practices is critical to achieve your best...

Senior animator Marco Piceno works for Splainers, a company in Seattle that creates explanation videos for clients. By Michelle Archer...

With video becoming a top choice of companies to communicate their brand, internal communication has become a key resource for an...

For years, pretty much every airline safety video used the same bland formula. Plain but attractive flight attendants pointed at things...