Insights into what we do and why we do it
Measuring Video Performance: Four Common Pitfalls
Given the important role video now plays in marketing and internal communications, you’d think most organizations would have...
5 Tips on How to Explain a Business to the Masses with Video
Video is a powerful tool for explaining your business. But harnessing the data-driven best practices is critical to achieve your best...
He Has a lot of (Professional) Explaining to Do
Senior animator Marco Piceno works for Splainers, a company in Seattle that creates explanation videos for clients. By Michelle Archer...
5 Effective Ways to Use Video within Your Organization
With video becoming a top choice of companies to communicate their brand, internal communication has become a key resource for an...
3 Things HR Pros Can Learn From Airline Safety Videos
For years, pretty much every airline safety video used the same bland formula. Plain but attractive flight attendants pointed at things...