With video becoming a top choice of companies to communicate their brand, internal communication has become a key resource for an organization’s health.
By Seth High, Creative Director, Splainers
Companies are increasingly turning to video to tell internal stories. This doesn’t surprise us one bit. When online video was just starting to take off, companies were excited to engage the people who mattered most – their customers. This worked so well that a couple of interesting things happened.
First, video became so successful at communicating information within a short time-span that other types of content lost a lot of their sexiness. PowerPoint presentations, white papers and PDFs became nap inducers – especially to younger and more tech-savvy employees. At the same time, businesses began realizing that the incredible conversion rates and level of engagement they got from customer-centric videos could be achieved within their own organizations.
Below are 5 ways organizations are using video to rock their internal worlds.
1. Enhance Training – Although hands-on training and individual mentorship will always be important, there are many ways training videos can save you both time and money. Videos are an easy and quick way to engage employees and teach important job tools and processes. Moreover, videos can be watched and shared at any time (and multiple times).
2. Simplify Project Management – Project and product managers are using videos to bring all the parts together and tell “big-picture” stories about their products and initiatives. One of the large software companies we work with is even using the creation of videos as a team-building exercise. Tired of having to explain over and over what your team or divisions do? Get a video.
3. Introduce New Programs and Initiatives – Did you read that memo? Probably not. Even if you did, you likely already forgot what it said. Whether it’s a new brand initiative or an upcoming change to policy, video makes the message more likely to be viewed and retained.
4. Improve Corporate Culture – Surprise and motivate employees by creating videos about the kind of culture you hope to foster. Make movies about employees and cool initiatives in order to demonstrate what winning and leadership look like.
5. Do some ‘Internal Branding’ – Employees want to work at companies that are more 21st century than 20th – especially new recruits who grew up in the age of video and social media. Show workers that you understand where they come from through fun video campaigns and announcements. What we call ‘internal branding’ can be anything from an employee short video competition to mock documentaries that poke fun at some aspect of your organization.