8 things every HR pro should know about video:
1. WORKERS ARE 5 TIMES MORE LIKELY TO REMEMBER MESSAGING THROUGH VIDEO THAN THROUGH
TEXT ALONE.
- SLATE
2. ONLY 17% OF EMPLOYEES HIGHLY RATE THE INTERNAL COMMUNICATION AT THEIR COMPANIES.
- WEBER SHANDWICK
3.ONE MINUTE OF VIDEO IS WORTH APPROXIMATELY 1.8 MILLION WORDS.
– DR. J MCQUIVEY/FORRESTER
4. 46% OF VIEWERS WILL TAKE ACTION AFTER WATCHING A VIDEO.
– ONLINE PUBLISHERS ASSOC.
5. MOST PEOPLE PREFER VIDEO OVER WHITE PAPERS, CASE STUDIES AND LIVE DEMOS.
– FORBES
6. THE AVERAGE USER SPENDS 88% MORE TIME ON A SITE WITH A VIDEO.
– MIST MEDIA
7. VISUAL MEMORY IS FAR STRONGER THAN AUDITORY MEMORY.
– PRINCETON UNIVERSITY
8. SINCE 2008, SPLAINERS HAS PRODUCED HUNDREDS OF SUCCESSFUL EXPLANATION VIDEOS. GET YOURS TODAY!
Everything is a story!
Find out our technique for turning your training videos, policies, company wide initiatives, and so much more into compelling, memorable stories: