When the world’s largest digital infrastructure company (who asked us to keep their name private) set out to redesign their workspaces, they kept the people who’d be inhabiting them in mind. The goal was to create flexible spaces that would inspire collaboration and connectivity. They imagined a place where a person could design their day around whatever their immediate needs were. Naturally, the video to introduce these new spaces needed to have that same sense of promise and excitement. The Global Headquarters Redesign video leans into the “design your day” aesthetic and puts the viewer front and center, allowing them to imagine how they might, in fact, design their own day in the space.