In today’s digital age, it can be difficult for businesses to sort through the ocean of industry trends and news stories. To combat this, SmartBrief curates and consolidates the most relevant information for a wide variety of industries.

The SmartBrief introductory video employs three easily identifiable character types to demonstrate how inadequate news gathering is typically done, making it easier for the viewer to immediately relate. Meeting its audience where they are in such a light and humorous way builds affinity for the brand and gives the service real credibility.

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