Medtronic – Spinal Cord Stimulation

To help people with chronic pain, medical technology leader Medtronic developed the Intellis System for Spinal Cord Stimulation. In the same way that pacemakers regulate a patient’s heartbeat, spinal cord stimulators regulate pain at the source. But new technology often brings up a lot of questions, like “How does it work?’ or “Is it right for me?” or “ What can I expect if I get one?”

The Medtronic video engages viewers with a simple style made famous by the godfathers of explainer videos, Common Craft. Splainers (a member of the Common Craft Explainers Network) employed the no-frills, cardboard-cutout style to keep the audience focused on the explanation. Barebones movement keeps the attention on the concept at hand.

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