For most people, a civil legal issue might be an annoyance. But for people who can’t afford representation, simple legal matters can often set off a nightmarish domino effect that can result in serious consequences. They depend on legal aid. And in the state of Washington, most of that legal aid is funneled through the Legal Foundation of Washington (LFW.)
The Foundation’s need was twofold: reveal the direness of the situation and demonstrate the long-lasting impact donor’s impact could be. To accomplish this, we put the viewer in the shoes of a needy person stuck in the quagmire of civil legal trouble. We then brought in a simple (and geographically relevant) metaphor to demonstrate the potential of a donor’s gift.